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Who We Are What We Do How We Do It Clients
Core Services
market strategy
product management
product marketing
market validation

We have an integrated and iterative approach to market and product strategy that brings together all constituents of a company's success:  internal teams such as engineering, support, and sales; customer and market input; market factors; and overall company strategy and positioning.  This approach takes the feedback and knowledge from the client team and creates a position that can be tested against current market conditions with real potential customers and market segments.

We first understand the client goals for their particular product stage--whether it be concept validation pre-funding, a full product launch, or anywhere in between.  We develop a tailored plan that fits with a client's budget, schedule, staff resources, and work in progress.

Executive Summary
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