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We have an integrated and iterative approach to market and product strategy that brings together all constituents of a company's success: internal teams such as engineering, support, and sales; customer and market input; market factors; and overall company strategy and positioning. This approach takes the feedback and knowledge from the client team and creates a position that can be tested against current market conditions with real potential customers and market segments.
We first understand the client goals for their particular product stage--whether it be concept validation pre-funding, a full product launch, or anywhere in between. We develop a tailored plan that fits with a client's budget, schedule, staff resources, and work in progress.
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