We work with the internal and external teams to understand the market and how to reach it as well as consider the time-line and budget constraints.  This process involves research of available activities, talking to customers to determine what works best for them, and competitive analysis to evaluate how other companies and their products are reaching the market.  What marketing activities and materials are needed depend on the type of product, maturity of the market, and sophistication of the customer user and buyer.

We put together a proposal and recommendation that addresses the unique situation of the client, selecting from the various components listed in the results section.