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Core Services
market strategy
product management
product marketing
overview
process
results
market validation

Because of the broad range of deliverables that can come out of a product marketing project, specific timeframes and priorities are scoped in the client proposal. Most likely, several of these can be in process at the same time during a client engagement.

Below are examples of typical product marketing tasks and deliverables. Please contact us for a detailed description of each.

Product Messaging Strategy
Product Marketing Plan
Example product marketing activities:

Product Marketing Activities Product
Collateral		 Sales
Tools
Online seminars
Live seminars/road shows
Event evaluation
Event attendance
Ad campaigns
Direct mail
Direct email
Evaluation of partner events
Participation in partner events
Speaking opportunities
Customer newsletters
Customer training		 Product brochures
Product data sheets
White papers
Web product pages
Press releases (working with Public Relations firm)
Product packaging
On-line presentations
On-line demos
Product logo/look		 Sales presentations for customers
Sales training
Success Stories
ROI Worksheets
Product Demo Script
Support Training
Sales Bulletins
Presentation templates
executive summary
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