We put together a proposal and recommendation that addresses the unique situation of the client, but a complete market validation contains all elements listed below. This process can take 8-12 weeks, depending on the customer segments needed to reach. Market validation dovetails with Market Strategy development.
We provide ongoing updates during the course of the interviews as well as a mid-term report where adjustments can be made to test in the final half of the interviews. The final report includes all the interviews and high-level conclusions and recommendations.