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Who We Are What We Do How We Do It Clients
Core Services
market strategy
product management
product marketing
market validation


Rosie Pongracz is the founder of Pongracz Strategic Marketing.  She possesses more than 19 years of marketing experience with a variety of products and markets, including Enterprise software (SOA, virtualization, collaboration, messaging, security, project management, CRM, KM), Web applications, wireless applications, telecommunications, and medical instrumentation .  Currently, Rosie is consulting on a variety of projects including VP of Marketing and Sales at an Enterprise software startup. Prior to that she held senior marketing management postions and consulted on market and product positioning strategy for numerous companies, both small startup and large public corporations. She has worked in leadership and consulting roles at Accellion, iAmaze (acquired by AOL), Netmosphere (acquired by Critical Path), Dialogic (acquired by Intel), Addamark (now Sensage), BoldFish (acquired by Siebel), Carl Zeiss, DuPont, Otelnet (acquired by TCS), Cape Clear. Companies she has worked with have been funded by top tier Venture Firms such as Sierra Ventures, Battery Ventures, Greylock, Canaan Partners, Draper Fisher, Alloy Ventures, Mayfield Fund, Industry Ventures, and Accel Partners.

Rosie Pongracz holds a B.S. in Electrical and Biomedical Engineering from Carnegie Mellon University. Continuing education includes work towards an MBA and continuing technology courses such as Java programming.

Partner Network

Pongracz Strategic Marketing works with numerous marketing, technology, and business professionals.  Depending on the scope, size, duration, and nature of the project, we bring together the optimum resources to meet client schedules and budget requirements.  We work with professionals for marketing communications, Web design, public relations, usability testing, engineering, international business development and financing, and workshop facilitating - to assemble a virtual team for any project from product launches to technology due diligence.

Executive Summary
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